SIRE (Foundation for Idealistic Advertising)

SIRE campaign #DOESLIEF against antisocial behavior

Written in: Dutch • Randy Koo • March 14 2019

SIRE (Foundation for Idealistic Advertising) is launching the national campaign #DOESLIEF. Being unkind without realizing it—that is what the SIRE campaign #DOESLIEF aims to address. Examples: talking on the phone while paying at the supermarket checkout, spreading hate tweets on social media,...

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