Sales of the special stamp can be increased by making a significant effort during the sales period by displaying posters in various locations (including post offices, waiting rooms, and [philatelic] magazines with poster inserts). Also, advertising with pictorial flag cancellations...
To promote the sale of children's stamps and postcards, the Central Propaganda Committee issued 'advertising posters' in various sizes (including formats 98 x 65 cm, 40 x 60 cm, 25 x 40 cm & 13 x 20 cm). Small format...
The function of these posters is to promote the sale of children's stamps. This is achieved broadly in two ways through attractive, colorful, appealing, and eye-opening images, namely a direct and an indirect method. [a] The direct...
In the next three installments, I will focus on the advertising via posters intended to promote the sale of summer and children's stamps. The communication methods of these posters vary considerably by issue. In a number of installments, I will focus on these...
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