De Hoge Veluwe National Park
In May 1913, a part of the Hoge Veluwe, the Pampel, was purchased by Anton Kröller, who founded a museum on the grounds in 1938. The forest area with shifting sands attracted more and more visitors, and in 1939 it was decided that an advertising stamp would be used in the post station in Hoenderloo.
This advertising stamp was used during the summer months from 1939 to 1969. In the years 1939 to 1946, the period of use ran from June 1 to August 31. In the years 1947 to 1969, the period ran from June 1 to September 30.
Outside of that, the old date stamp was used, as can be seen on the liberation stamp of 1945 with the date November 15, 1945.
That the advertising stamp was of interest to stamp collectors and collectors of stamp impressions is evident from the printed matter envelope. A stamp impression dated June 7, 1939, applied at the request of Mr. Knigge from Bellingwolde. Accompanying this is a statement from the station master on an attached strip of paper.
And then another piece of advertising, on the margin of the pasted-on stamp of 'Globus' from Bellingwolde. Privately applied….
Collectors of stamp impressions like to see an impression from the first day of use. Like on the orange 2-cent stamp with an impression from June 1, 1946. In October 1948, the Association of Friends of the Hoge Veluwe was founded, and this association also advertised.
As with the triangular sealing stamp, bearing a stamp impression dated August 21, 1957. But was the promotional stamp really only used during the summer months? No; even upon special request, the stamp was taken out of storage outside that period and a fine impression applied, such as with the date of December 23, 1965, in the middle of winter. Mailboxes were set up in the park at the main entrance of the National Park, the restaurant 'De Koperen Kop', and the Kröller-Müller Museum. In 1965, it became clear that in that year and thereafter (and perhaps earlier), only the mailbox at the main entrance was emptied by a postman from Hoenderloo. The two other mailboxes were emptied by a mail carrier from the auxiliary post office in Harskamp, meaning that the items found in those boxes were no longer stamped with the Hoenderloo promotional stamp, but with the Harskamp date stamp. But on September 30, 1969, it was truly over, and the Hoenderloo advertising stamp was put away forever.
Today, after years, I finally saw an envelope with the advertising stamp on a First Day Cover dated 25-2-1969, also outside opening hours.