Maximum card expressiveness implemented in a broader context
A maximum card is a picture postcard with a cancelled stamp on the image side of the card. The images on the postcard and the stamp support each other with reciprocal imagery. There is also a mutually supportive relationship between the place name and date stamp and the images on the card and stamp. In other words, the term maximum card refers to the maximum coherence between card, stamp, and cancellation.
Maximum card extension usage
It is common practice for a collector of maximum cards to arrange and store their cards in an album in an orderly manner. However, there appear to be individuals who know how to handle maximum cards in a completely different, original way, as I demonstrated a few weeks ago in connection with the celebration of Queen Beatrix's 50th birthday, featuring a preliminary design by Marte Röling that was not elevated to a postage stamp.
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1) Designer Marte Röling provided both festive Beatrix congratulatory stamps with Beatrix postage stamps on the obverse.
2) A literal depiction of three elderly people talking on the phone on the 1994 summer stamps (designers Pierre Bernard, Dik Behage & Fokke Draaijer). Simultaneously, this is a figurative representation of the telephone circle, which ensures safety in the residential environment. The principle of the maximum card (a stamp on the image side of a card) functions here in reverse order as a small photograph on the image side of a stamp!
3) In a completely different way, a maximum card collector used a maximum card voorzien with a personal text:
“Dear family and friends, A sudden storm blew out the candle of my life. A merciful hand offered me a new candle in time. And so I was able to find my way back to the familiar home. The many heartfelt expressions of sincere sympathy that my wife and I received from you during my stay in the hospital enabled us both to get through this anxious time. We wish to thank you for this together in this special way. One branch of philately in which you can also let your feelings speak is maximaphily. And look at the symbolism contained in one of the 1993 December stamps. The final hour has already struck. The new beginning of the freshly lit candle. Yet also a tear wiped away. The fortunate constellation, the directional arrow of the chosen path towards further recovery and the new year, especially in combination with . . . your warm heart!”
Next to the hand of a clock, on one of the two 1993 December stamps, is either fireworks or a candle. The fireworks scatter fans of love, joy, and good intentions over us, but the drop on the candle resembles a tear, symbolizing the farewell to last year. The perforation 'leaves' the tear line, and the holes are scattered like snowflakes over the 'wybertje stamps'.

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