The Personal Stamp was born in Kollum, Friesland.
On February 12, 1999, Sjouke-Siep tied the knot with his bride, Judith van der Werf. Afterwards, some 75 guests received a thank-you card. As a surprise, Mr. Henstra affixed a stamp featuring a photo of the newlywed couple to the envelope. It wasn't long before the company's phone was ringing off the hook with philatelists from all over the country wanting a stamp like it. Regio Post also received requests from prospective bridal couples to issue wedding stamps featuring them as well. The Personal Stamp was born. Father Henstra, still overwhelmed by the sudden success of his intended one-off campaign, announced through various newspapers (Nieuwsblad van het Noorden and Algemeen Dagblad of March 18, and the Leeuwarder Courant of March 19) that he was happy to fulfill all requests.
In the years that followed, it was not only marriages that were immortalized on stamps by Regio Post. Anniversaries, too, such as when Mr. Schat celebrated 35 years at the Kon. Julianaschool in Kollum in 2000, were recorded for posterity on the small pieces of perforated paper. Furthermore, companies and institutions could submit their own designs, giving rise to the Business Stamp.
Father Henstra's successes did not go unnoticed by fellow municipal services in the area. For instance, Benne Sietsema of Streekpost 't Hogeland in Uithuizen (Gr.) issued two beautiful portrait stamps on September 6, 1999 (with a red and a yellow border). Pictured is the locally well-known politician Jaap Nienhuis, who has been the figurehead of Gemeentebelangen Eemsmond for 10 years. Various personal and business stamps followed at 't Hogeland as well.
Meanwhile, things remain quiet at the big brother, the PTT. Dead silent. Until successor TPG begins to realize in 2003 that it is missing out on a part of its market here. Now that the giant has awakened, and customers are given the opportunity to design their own stamps through TPG, both Regio Post and 't Hogeland decide to stop issuing such stamps. But the issuance of other beautiful city stamps, featuring various novelties, will fortunately continue here for years to come.
The fact that the concept of the Personal Stamp is still a huge success is evident from the large number of orders at PostNL’s Collect Club. Over the past decades, thousands of different stamps have forever captured just as many historical facts or funny moments. And due to the limited print run, they remain financially valuable items for the collector. It is no wonder that the idea has now crossed our national borders. For in Belgium, Germany, Austria, France, Japan, and the United States, you can also order stamps according to your own preferences. But that very first Personal Stamp was actually born in Kollum, Friesland…

Jan, welcome as a contributor to the stamp blog with interesting information about the origins of the Personal Stamp in our country.
From now on, this will be referred to as a frame stamp if PostNL is the initiator of the issue.
As soon as someone issues a sheet of stamps on their own initiative, the name Personal Stamp is retained.
Nice Jan, keep up the good work.
Jan,
Welcome as a new blogger. Keep up the good work with interesting stories. There is still much to publish on various (Frisian) themes.
Where are the new bloggers in the Netherlands and Belgium? Don't say you don't have time, because time is a relative concept!